Quarter-Folded Box, Pop-Up Bag, Individually Wrapped

Packing is the part of a towel order that gets agreed last and causes the most rework. Four formats appear across the range, and each one fixes something different.

Quarter-folded retail box

The 30 cm face-towel series is quarter-folded and packed in a retail box. The fold is the definition of the format: it produces a flat, stackable box, and it is the reason this series is not a dispensing format. Recorded references for a 25 × 30 cm towel give box dimensions of 15.5 × 13.5 × 12.5 cm at 80 GSM and 50 pieces, and 15.5 × 13.5 × 15 cm at 60 pieces. Barcode, artwork and carton are confirmed at quotation.

Pop-up bag

The 20 cm series uses a pop-up bag, where the towel is interfolded so that pulling one lifts the next. This is a property of the fold, not of the bag: the same towel quarter-folded into the same bag would not dispense. If a buyer shortlists a bag because it is cheaper than a box, the interfolding has to be part of the specification, not an assumption.

Resealable travel pouch

The travel pack is a resealable pouch and is explicitly not interfolded. It is designed to be opened, used from, and closed again without the towel needing to stand up in a dispenser. That makes it the format for a bag or a glovebox rather than a counter.

Individually wrapped

Individually packed towels are one piece per sealed unit. The recorded towel dimensions for that format are 30 or 40 cm wide by 60, 70, 80 or 90 cm long, and the bath-towel version runs 60, 70 or 80 cm wide by 100 to 160 cm long. The important structural point is that the towel and the wrapper are two separate specification decisions: wrapper structure, print, artwork, label, barcode and inner pack are each confirmed per project. A quotation that prices the towel and not the wrapper is incomplete.

Folded bulk

Bath towels and the spa and pet towel formats are recorded as folded bulk, with the unit count confirmed per project. Bulk is the cheapest format per piece and the least protected: nothing separates one towel from the next, so the fold has to hold through packing and transit without a box or a wrapper to keep it.

What breaks first

Formats fail at the fold, not at the fibre. A box that cannot dispense, a bag that does not pop up, a pouch that cannot be resealed and a bulk pack that will not stay folded are all packing decisions taken before the material was chosen. Fix the fold first, then the GSM, then the carton.

Individually wrapped options are listed under individually packed disposable towels; boxed and bagged face towels under disposable face towels.